Storytelling - Creatividad ¿Qué es?

 Para mí, creatividad es plasmar algo  que necesariamente proviene de lo profundo de un individuo sin hacer una copia directa.

Y bueno, las definiciones de los investigadores en orden de aparición en la historia (algunos y más relevantes para mi criterio):

- Robert Crawford: La creatividad es intuición, improvisación, imaginación, solución de problemas.

- Rogers: "Actualizar las potencialidades".

- Stenberg: "La creatividad no es útil hasta que produzca un producto".

- De la Torre: "La creatividad es un bien común y una capacidad individual".

- Hallman: "Conectividad: conectar y combinar parece ser la esencia del pensamiento productivo".

- Nadia Michelle: "Creatividad es tener una buena memoria asociativa".  

En esencia, cuando se habla de creatividad intervienen cuatro conceptos:

- La persona

- El producto

- El proceso

- El ambiente

“About five years ago I set out to find a definition of the word creativity. I was interested in imagination, originality, and ingenuity. In time I had collected forty definitions of creativity and sixteen of imagination” (p. 306).

“But as I inspected my collection I observed that the definitions are not mutually exclusive. They overlap and intertwine. When analyzed, as through a prism, the content of the definitions form four strands. Each strand has unique identity academically, but only in unity do the four strands operate functionally” (p. 307).

Rhodes went on to define Person, Process, Press and Product:

“The term person, as used here, covers information about personality, intellect, temperament, physique, traits, habits, attitudes, self-concept, value systems, defense mechanisms, and behavior” (p. 307).

The term process applies to motivation, perception, learning, thinking, and communication” (p. 308).

The term press refers to the relationship between human beings and their environment” (p. 308).

“The word idea refers to a thought which has been communicated to other people in the form of words, paint, clay, metal, stone, fabric, or other material. When an idea becomes embodied into tangible form it is called a product.

 

https://facultyicsc.blogspot.com/2012/03/mel-rhodes-man-behind-four-ps-of.html?utm_source=zapier.com&utm_medium=referral&utm_campaign=zapier